Archived Project

Nova

Branding ● 2016

A wide-range branding project for a fictional space travel company. The project involved creating a language and collateral for a brand. The project started with a logomark, then led into a photographic language, then the application of these elements to the brand collateral.

Initial Mark Sketches

The values of the company meant that the logomark should convey an uplifting sense of movement. It should also convey a sense of exploration and some indication of celestial bodies.

The Final Mark

The final mark, selected after audience testing and feedback, was then integrated in with typography. 'NOVA' follows the same arc created by the wing of the ship to give a greater sense of movement and to also imitate a horizon.

Collateral

The next step included developing collateral items, such as letterheads, websites, and a branding showcase booklet.